This postcard was sent on the 11th July 1951 and the brief message tells of simple seaside pleasures. The vibrant colours are a tad unrealistic for an Irish summer. The holiday crowd in the foreground wear typical 1950s fashions with most of the men in suits. The reds, pinks and greens of the clothing are particularly enhanced and exaggerated. It was produced by one of the largest postcard manufacturers in the world Valentine and Sons. I have featured other Irish images from their earlier ranges elsewhere in the blog and I wrote the entry on them in John Hannavy’s Encyclopedia of Nineteenth Century Photography.
Bray, County Wicklow has a long tradition as a holiday destination and a guidebook dating from 1867 pretty much describes this postcard view: “The remarkable promontory of Bray head rises boldly from the sea to a height of 807 feet and forms the most conspicuous object in the surrounding landscape from its summit, which is of easy access, an extensive view is commanded of the coast and adjacent country, of the town in its bearings, and the mountains by which it is surrounded,” from Sunny memories of Ireland’s scenic beauties: Wicklow.’ It was published in Dublin in 1867 by Browne and Nolan and included photographs by Frederick H. Mares of Grafton Street.